29 волшебных слов от дэвида огилви

1. "The consumer isn't a moron; she's your wife."

2. "Never write an advertisement which you wouldn't want your family to read."

3. "The best ideas come as jokes. Make your thinking as funny as possible."

4. "The more informative your advertising, the more persuasive it will be."

5. "The most important word in the vocabulary of advertising is TEST."

6. "The best ideas come as jokes. Make your thinking as funny as possible."

7. "Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."

8. "In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."

9. "The most important word in the vocabulary of advertising is TEST."

10. "The best ideas come as jokes. Make your thinking as funny as possible."

11. "Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."

12. "In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."

13. "The more informative your advertising, the more persuasive it will be."

14. "The best ideas come as jokes. Make your thinking as funny as possible."

15. "Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."

16. "In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."

17. "The most important word in the vocabulary of advertising is TEST."

18. "The best ideas come as jokes. Make your thinking as funny as possible."

19. "Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."

20. "In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."

21. "The more informative your advertising, the more persuasive it will be."

22. "The best ideas come as jokes. Make your thinking as funny as possible."

23. "Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."

24. "In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."

25. "The most important word in the vocabulary of advertising is TEST."

26. "The best ideas come as jokes. Make your thinking as funny as possible."

27. "Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."

28. "In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."

29. "The more informative your advertising, the more persuasive it will be."